We don't sell services à la carte to brands hoping one of them fixes everything. Every engagement at The Social Track, a D2C marketing agency based in India, starts from the same place: a full read of your growth system, then a recommendation on which of the six functions below actually need work. Not all six, every time, for every brand.
Performance Marketing
Performance marketing for D2C brands built around CAC efficiency and contribution margin instead of platform-reported ROAS. We build campaign architectures with guardrails — clear rules for when to scale a winning ad set and when to kill a losing one — backed by a creative testing engine that keeps new angles in the pipeline instead of leaning on the same three hero ads for three months.
Retention Marketing
Retention marketing for D2C brands across email, WhatsApp, and SMS, sequenced as one lifecycle system rather than three disconnected tools. We design flows around your actual repeat-purchase cycle — replenishment timing for consumables, seasonal re-engagement for apparel — and tie every flow back to a measurable LTV target, not an open-rate vanity metric.
Shopify CRO & Funnel Optimization
Your PDP, landing pages, and checkout are doing more selling than any single ad ever will. As a Shopify CRO agency, we audit, redesign, and test these surfaces against real session data to lift revenue per visitor without needing a single extra rupee of traffic.
Tracking & Analytics
GA4, GTM, Meta Pixel, and CAPI, set up and deduplicated properly so your dashboards stop disagreeing with each other. We build ecommerce attribution structures that show you blended marketing efficiency, not just platform-modelled numbers that flatter the channel reporting them.
Ecommerce Growth Consulting
For founders and marketing leads who want a second set of eyes on the whole system — roadmapping, experimentation planning, reporting structures that your team can actually run, and an honest scale readiness assessment before you commit more ad budget. This is D2C growth consulting built around your actual numbers.
Marketplace Growth
Amazon management and marketplace growth for brands where the marketplace channel needs to run as tightly as the D2C site — without cannibalising its catalogue, ads and inventory coordination handled as one system.
How we decide what you actually need
Every new relationship starts with a diagnostic across your ad accounts, your site analytics, your retention tooling, and your unit economics. We're looking for where the leak is, not where it's most comfortable to start. A brand with a strong ad account and a broken checkout doesn't need more D2C performance marketing spend; it needs CRO. A brand with great conversion and no repeat behaviour doesn't need a redesign; it needs a D2C retention strategy.
Two ways to work with us
For teams that already have in-house marketers but need direction, we step in as strategic oversight. Frameworks, campaign architecture, and a weekly operating rhythm, without replacing your team. For founders who'd rather hand the function over entirely, we run it end to end, reporting against the same numbers you'd hold an internal hire to.
Either way, the work is the same in spirit: numbers over opinions, contribution margin over top-line vanity, and a system that compounds instead of a campaign that fades the week we stop touching it. That's what a real ecommerce growth agency in India should be building.