The Profit Leak
Playbook.
Seven places your money leaks after the click. Seven worksheets that price each one.
Find your starting point
Find the leak.Keep the profit.
132 pages. Built for Indian D2C.
CC0:34- Media managed
- ₹55 Cr+
- Orders delivered
- 18 lakh+
- Months at boAt
- 25
Built from work
inside these brands.
- boAt
- One8
- Lotto
- SALT Attire
- WINSTON
- +19 more
3× ROAS.
Still losing money.
The ad account looks healthy. The margin tells a different story.
- Your ROAS is fine and your profit isn’t.
- Your biggest marketing spend never enters the budget.
- A third of the traffic you paid for dies after the click.
Seven leaks.
One system.
From the ad click
to the bank account.
Find them. Price them.
Decide what goes first.
Margin
What an order leaves after shipping, returns, COD fees and the costs missing from your model.
Discount
The marketing spend that never makes it into the marketing budget.
Store
The paid traffic lost between the product page and the payment confirmation.
Acquisition
Enough data behind each test to make a decision you can trust.
Retention
The economics and the system behind your next order.
Signal
The quality of the data you ask the algorithm to learn from.
System
Who owns the gaps between teams, and what gets fixed first.
Open the playbook.
The figures make the point.
The worksheets make it yours.
Three pages from the work.
Open one. Follow the arithmetic.
- Pages
- 132
- Chapters
- 25
- Figures
- 16
- Worksheets
- 7
Read the full contents
The thesis
- 01 · You do not have a traffic problem
- 02 · Shrinking efficiently
Leak one · Margin
- 03 · The number that lies
- 04 · Building CM1 to CM3 properly
- 05 · The COD tax
- Worksheet 1 · Your margin leak
Leak two · Discount
- 06 · Discount: the lever nobody manages
- Worksheet 2 · Your discount leak
Leak three · Store
- 07 · Where paid traffic dies
- 08 · The checkout
- 09 · Speed
- Worksheet 3 · Your store leak
Leak four · Acquisition
- 10 · What CPM actually measures
- 11 · Data density
- 12 · The 65% problem
- 13 · Reading your creative
- 14 · The ROAS your platform reports is not the ROAS you get
- Worksheet 4 · Your acquisition leak
Leak five · Retention
- 15 · The second order problem
- 16 · Flows beat campaigns, and cohorts beat both
- 17 · WhatsApp economics
- Worksheet 5 · Your retention leak
Leak six · Signal
- 18 · The leak inside the pixel
- Worksheet 6 · Your signal leak
Leak seven · System
- 19 · The founder is usually the bottleneck
- 20 · The twelve metrics that actually move money
- 21 · Where AI actually helps in 2026
- Worksheet 7 · Your system leak
Putting it together
- 22 · Your leak map, ranked
- 23 · Score your account
- 24 · The next ninety days
- 25 · The one thing
Appendices
- A · The 60-point checklist
- B · What has no credible published data for India
- C · Formula reference
- D · Sources
For the person
with the P&L.
It’s for you if
- You can’t say what your margin per order is.
- ROAS is improving and revenue is flat.
- You run paid traffic to your own store.
Not your next read if
- You’re pre-launch.
- You want hacks, not arithmetic.
Get the
Playbook.
Put a number on the leak.
Then put a plan behind it.
How do I get it after paying?
Open your order as soon as payment is confirmed. We also send access links to the email you enter in checkout. Use Your orders whenever you need a fresh download link.
Why ₹1,999 for a PDF?
132 pages, 25 chapters, 16 figures and seven worksheets. Each worksheet puts a number on one leak in your own business, so you can rank what to fix first. Chapter two is free if you want to try the method.
Is this an ads book?
It follows the money after the click: margin, discounts, store, acquisition, retention, signal and systems. Written for Indian D2C, including COD, returns, UPI and WhatsApp economics.
Can my team use it?
The individual edition is for one reader. The five-seat team edition is ₹6,999 for up to five people in the same organisation. Work through the worksheets together; redistribution and resale are not included.
Find the leak.
Keep the profit.
₹1,999 · The Playbook · GST included
Start with a chapter.
Read chapter two. No email. No commitment.