The Social Track journal
Good reads.
Better growth.
What we keep running into inside D2C accounts — the misdiagnoses, the maths that gets skipped, and the fixes that actually move contribution margin. No gated PDFs.
Fresh from the journalWhat a Good LTV:CAC Ratio Looks Like for Indian D2C Brands
Most founders we talk to can tell you their CAC within seconds. Ask the same founder what their LTV:CAC ratio is, and the conversation gets quiet.
Find your next growth move.
20 articles. Plenty to unpack.What a Good LTV:CAC Ratio Looks Like for Indian D2C Brands
Most founders we talk to can tell you their CAC within seconds. Ask the same founder what their LTV:CAC ratio is, and the conversation gets quiet.
How to Know When You're Ready to Scale Your Ad Spend
There is a version of this that goes well. The brand doubles its Meta ad budget, CAC holds, orders come in clean, fulfillment keeps up, and three months later the revenue chart looks exactly like the…
WhatsApp Marketing for D2C Brands in India: A Practical Starter Guide
Open your phone right now. The last brand that messaged you, was it on email or WhatsApp?
How to Spot Creative Fatigue on Meta Before It Kills Your CAC
Your best Meta ad has run for six weeks and you have stopped touching it. Then CPMs creep up, CTR slides and CAC climbs. Here is how to catch it earlier.
How to Brief a UGC Creator for Performance Ads and Not Just Brand Content
Most brands that come to us with a UGC content strategy problem do not actually have a creator problem. They have a brief problem.
How to Set a CAC Target That Actually Makes Sense for Your Brand
Here is a conversation that happens more often than it should.
The Post-Purchase Experience Most D2C Brands Are Completely Ignoring
The moment a customer places an order is not the end of the sale. It is the beginning of the relationship. And for most D2C brands in India, that relationship gets almost no attention at all.
How to Structure Your First Google Ads Campaign for a D2C Brand
Most D2C brands in India start their paid media journey on Meta. That makes sense; the targeting is visual, the setup is relatively intuitive, and the results on a well-run account are fast enough to…
How to Use Meta for Top-of-Funnel Without Wasting Budget
There is a version of this conversation that happens regularly. A brand tries top-of-funnel campaigns on Meta India, burns through budget for a few weeks, sees no direct conversions attributable to…
D2C Brands vs Marketplaces: Where Should You Actually Focus First
This is one of the most genuinely contested questions in Indian ecommerce right now, and the honest answer is that most of the advice being given on it is too absolute to be useful.
Festive Season Prep for D2C Brands: The 6-Week Checklist Before Diwali
Every year, without fail, the same thing happens. A D2C brand gets to four weeks before Diwali, realizes they haven't properly planned their campaign, scrambles to put together a discount, briefs a…
Why Most D2C Brands Underprice Their Products (And What It Costs Them)
The pricing conversation is one of the more uncomfortable ones to have with a founder, because the underpricing almost always came from a good place.
What Is CAC and Why Every D2C Founder Needs to Track It
If you are running a D2C brand in India and you are not tracking CAC, you are essentially driving with no idea how much each kilometre is costing you.
Email vs. WhatsApp for D2C Retention: Which One Should You Prioritize?
Every founder building a D2C retention strategy in India hits this question at some point. Budget is limited, time is limited, and setting up both channels properly takes real effort.
What Is a Marketing Funnel and How Does It Work for D2C Brands
If you have spent any time reading about D2C marketing in India, you have probably come across the word funnel. It gets used constantly.
What Is a Good Conversion Rate for an Indian D2C Website
This is one of the first questions founders ask when they start paying attention to their site analytics.
What Is LTV and Why It Matters More Than Your First Sale
Picture two D2C brands in India. Both are spending ₹500 to acquire a customer. Both have an average order value of ₹900. On paper, they look identical.
The Problem With Running Too Many Discounts (And What to Do Instead)
It starts innocently enough. Sales are slower than expected for the week, so a 10% off code goes out on WhatsApp. It works. Orders pick up. The code gets used again the following month.
What Is Retargeting and How Does It Work for D2C Brands
Most people who visit your D2C website will not buy on their first visit. This is not a reflection of poor traffic or a broken site. It is simply how online shopping works.
Shopify Apps That Are Actually Worth Paying For (And Ones That Aren't)
Walk into any D2C founder community in India and ask what Shopify apps people are running.