Ownership, not briefs.
We operate like your in-house growth team, not a vendor waiting for instructions.
D2C growth consultancy
The performance marketing agency for
D2C brands that wantProfit.
Not just
revenue.
We build revenue systems, not campaigns. Performance marketing, retention, CRO and analytics working as one. So your CAC drops, repeat rate climbs and every rupee is accountable.
2.5×revenue for hannan
60%lower CAC for [SALT]
90 daysto build your system
Less guesswork. More growth.
Let’s talk about your brand1/2
Get your free
growth plan.
A few details. A much clearer next move.
Trusted by ambitious
D2C & e-commerce brands.
The tools. Connected.
MetaGoogle AdsShopifyKlaviyoCleverTapBitespeedBIK.aiHotjarLookerRockerbox
The real gap
More spend won’t
fix a broken system.
Most D2C brands don’t have a growth problem. They have a systems problem.
You’re spending on Meta and Google. You have a Shopify store. Maybe even a retention tool you barely use. But nothing talks to each other.
So CAC keeps climbing, repeat rates stay flat, attribution is a guess, and every month feels like starting from zero. The money isn’t the problem. The leaks are.
We find the leaks, fix them in order of impact, and connect every channel into one growth system.
Your growth, disconnectedLeaks detected
Ad spend₹ ₹ ₹
Rising CAC
Campaigns chasing ROAS vanity, not margin.
Leaky site
PDPs and checkouts that lose buyers.
One-time buyers
No lifecycle flows to bring them back.
Blind spend
No attribution. No clarity on what to scale.
What reaches profit?
Fix the connections. Change the outcome.
What working with us gives you
A growth team that owns
the number with you.
One accountable partner.
Every part of growth, working together.
Profitability first.
We optimise for contribution margin, not top-line vanity metrics.
Data over opinions.
Every decision is backed by numbers. Every experiment starts with a hypothesis.
Radical transparency.
Same dashboards, same numbers, same truth. No filtered reporting.
Speed with structure.
We ship fast, but build systems that last. Urgency without chaos.
Compounding focus.
We prioritise moves that get better over time, not one-off wins that fade.
The process
Your growth system.
Built in 90 days.
From diagnosis to compounding growth. One focused plan that connects strategy, execution and measurement.
- 01Week 1–2
Audit & diagnosis
A deep dive into your P&L, ad accounts, site analytics, retention data and unit economics. We map every leak and every lever.
A clear picture of what’s holding growth back. - 02Week 3
Growth blueprint
A prioritised roadmap: what to fix now, what to build next, and what to scale later. Clear KPIs, owners and timelines.
Your priorities, owners and success metrics. - 03Week 4–8
Build & launch
The highest-impact moves first: restructuring ad accounts, rebuilding landing pages and launching retention flows.
Your highest-impact improvements, live. - 04Ongoing
Optimise & compound
Weekly reviews, monthly strategy recalibration and continuous testing across every pillar.
A repeatable rhythm for testing and learning.
A clear plan. A shared scoreboard. Forward motion.
Map my next 90 daysWhat we build
Five pillars.
One growth system.
Every part of your customer journey, connected.
Built to acquire, convert, retain and grow.
Meta, Google and programmatic, structured for CAC efficiency, not ROAS vanity. Campaigns that scale with guardrails.
MetaGoogle AdsLinkedIn
Explore this serviceEmail, WhatsApp and lifecycle flows that turn one-time buyers into repeat customers, tied to real LTV targets.
KlaviyoCleverTapBitespeedBIK.ai
Explore this serviceWe audit, redesign and test landing pages, PDPs and checkout to maximise revenue per visitor. More value from the traffic you already earn.
ShopifyHotjarPricestack
Explore this serviceMeasurement that connects ad spend to contribution margin, so you know exactly what to scale and what to kill.
AnalyticsLookerRockerbox
Explore this servicePositioning, pricing, offer architecture, channel sequencing and launch playbooks. The strategic layer that makes everything else work harder.
PositioningOffer designLaunch planning
Explore our growth approach
Acquire the right customers.
Turn customers into regulars.
Make every visit work harder.
Know what actually drives profit.
Give growth a clear direction.
Acquisition. Conversion. Retention. Connected.
Growth we’ve delivered
Real brands.
Measurable outcomes.
D2C brand
hannan
2.5×revenue
- Orders
- 3×
- Additional ROI
- 30%
- CAC reduction
- 20%
E-commerce
WINSTON
41%revenue growth
- Increased ROI
- 17%
- ROAS efficiency
- 23%
- Top performance
- 3×
Fashion D2C
[SALT] Attire
4×revenue
- Increased ROI
- 120%
- CAC reduction
- 60%
- Top performance
- 17%
Different brands. Different challenges. One connected approach.
Why The Social Track
The honest version
of what makes
us different.
The way we see it
Your next growth lever might not be another ad.
It might be the system behind it.
We co-own the outcome.
Your KPIs are our KPIs. We report on contribution margin, not just clicks and ROAS.
We’re selective.
We work best with brands doing ₹20L–₹5Cr/month with proven product-market fit.
We’re a partner, not an ad-runner.
Strategy, oversight and execution in one team, plugged into yours.
We’re full-funnel.
Acquisition, conversion, retention and measurement run as one system.
We move fast.
Highest-impact fixes go live within the first 4–8 weeks.
We’re a great fit if…
- You’re doing ₹20L–₹5Cr/month and ready to scale
- Your product-market fit is proven
- You want a strategic partner, not an agency
- You care about margin as much as revenue
We may not be the fit yet if…
- You’re still figuring out product-market fit
- You’re looking for someone to just “run ads”
- You want quick hacks over systems
- You want the cheapest agency, not the right partner
Client experiences
The other side
of the partnership.
What it feels like when
the pieces start working together.
Honestly we didn’t even know where the money was going. Meta said one thing, Shopify said another, and we just kept spending. The Social Track team figured out where it was leaking, and fixed it in a sequence that actually made sense. Three months later the numbers were hard to argue with!
They told us in week one that the ads were fine and the checkout was the problem. I’ll be honest, we pushed back on that at first. But once that was sorted, everything downstream started working the way we expected it to.
We came in asking for better ads. But we got the whole system rebuilt. Acquisition, retention, tracking, the works. Took about 90 days before it really clicked into place, but the CAC drop was real and it held. We’re not starting from zero every month anymore.
Swipe to hear from more brands
A little more clarity
Good questions.
Straight answers.
Still unsure? Email us.
We’ll reply within a day.
What does The Social Track do?
We’re a growth consultancy for D2C and e-commerce brands. We build connected revenue systems across performance marketing, retention and CRM, Shopify CRO, analytics and growth strategy.
How is this different from a performance marketing agency?
Most agencies run ads. We optimise the whole system ads feed into: site conversion, retention and attribution. We measure success by contribution margin, not just ROAS.
Which brands are a good fit?
D2C and e-commerce brands doing roughly ₹20L–₹5Cr a month, with proven product-market fit, who want a strategic partner rather than an ad-runner.
How soon will I see results?
The audit and blueprint take about 3 weeks. The highest-impact fixes usually go live between weeks 4 and 8, and growth compounds from there.
Do you work with our in-house team?
Yes. We can own the function end to end or bring the frameworks, oversight and direction while your team executes.
Which platforms do you work on?
Meta, Google Ads and programmatic for acquisition; Klaviyo, CleverTap, Bitespeed and BIK.ai for retention; Shopify and Hotjar for CRO; and Looker and Rockerbox for analytics.
How is an engagement scoped?
We scope the work around your stage, priorities and goals. On the strategy call, we’ll discuss the support you need and agree on the scope and working model before you commit.
What happens on the strategy call?
We look at where you are, where growth is leaking, and whether we’re the right fit. If we’re not, we’ll tell you what kind of support you need.
Your next chapter starts with a conversation.
Let’s see
if we’re a fit.
30 minutes. A fresh look at your numbers.
A clearer picture of your next 90 days.
No obligation.