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The Social Track / Case studies

Growth you
can measure.

Selected outcomes from our work with D2C, e-commerce and fashion brands. The numbers, and the teams behind them.

Stacked Milani blush compacts in pink, rose and berry shades from HOK MakeupD2C brand

HOK

Find the leaks. Grow the business.

When Meta and Shopify told different stories, HOK needed a clearer picture of where spend was going. The Social Track identified the leaks and addressed them in a sequence the team could follow.

2.5×revenue
Orders
3×
Additional ROI
30%
CAC reduction
20%
Read the full story

Honestly we didn’t even know where the money was going. Meta said one thing, Shopify said another, and we just kept spending. The Social Track team figured out where it was leaking, and fixed it in a sequence that actually made sense. Three months later the numbers were hard to argue with!

Harish, HOK
Winston lavender hair styler and interchangeable attachmentsE-commerce

WINSTON

A better checkout. Stronger growth.

Winston came in focused on advertising performance. The Social Track identified checkout as the problem and addressed it first, helping the rest of the journey work as expected.

41%revenue growth
Increased ROI
17%
ROAS efficiency
23%
Top performance
3×
Read the full story

They told us in week one that the ads were fine and the checkout was the problem. I’ll be honest, we pushed back on that at first. But once that was sorted, everything downstream started working the way we expected it to.

WINSTON
SALT Attire floral dress photographed in two editorial posesFashion D2C

[SALT] Attire

One connected growth system.

SALT Attire came in asking for better ads. The Social Track rebuilt the system across acquisition, retention and tracking, with the brand reporting a sustained reduction in customer acquisition cost.

4×revenue
Increased ROI
120%
CAC reduction
60%
Top performance
17%
Read the full story

We came in asking for better ads. But we got the whole system rebuilt. Acquisition, retention, tracking, the works. Took about 90 days before it really clicked into place, but the CAC drop was real and it held. We’re not starting from zero every month anymore.

Dipti, [SALT] Attire

Brand imagery: HOK Makeup, Winston India and SALT Attire.

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next chapter look like?

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